Latest Press Release
SWEET PEPPERS DELI ANNOUNCES NEWEST FRANCHISE IN GULFPORT
September 03, 2008
As Gustav leaves the Gulf Coast in much better condition than initially expected, Sweet Peppers Deli is proud to announce that its newest set of franchisees, David and Joyce Cadwallader, plan to open their first location of Sweet Peppers Deli in Gulfport, Mississippi. The new location will be in Arcadian Plaza Shopping Center on Highway 49. David and Joyce have become familiar faces in the restaurant industry of Gulfport, as David has held the prestigious position of General Manager at the Great Southern Club in Gulfport. Over the past seven years he has been credited with much of the success the Great Southern has achieved both financially and on the service side of the operation including helping return it to pre-Katrina success levels.
Originally from England, the Cadwalladers became permanent US residents approximately eight years ago. David was then recruited by the Mississippi Management Dining Systems, Inc. where he began his tenure with the Great Southern Club. With an opening date set towards the end of 2008 the Cadwalladers and the partners of Sweet Peppers Deli intend to build on the dynamic success the company has experienced. “We are hands on type managers,” stated the Cadwalladers, “and we are excited about the opportunity to help develop the Sweet Peppers Deli concept here on the Mississippi Gulf Coast. This community has been through so much in the past few years and we are happy to help with the revitalization of this area as it returns to its pre-Katrina state.”
The Cadwalladers both have a strong international background in Food and Beverage. David, born in Reading, England, completed studies in Hospitality Management from Liverpool University where he then went on to join with Hilton International Hotels in London Park Lane. He steadily worked his way into senior management, over his 16 year career with Hilton International holding positions in Thailand, Indonesia, Bali and independent hotels in Dubai and Ireland. Joyce Cadwallader was born in Halifax, England and attended Huddersfied University where she studied Hotel and Catering Management. She began working in the field in Switzerland then moved back to London where she also joined the Hilton International. There she and David met and married in 1980 and began their foreign travels together. While living in Bangkok, Thailand both of their daughters, Emily and Lucy, were born. Joyce continued to work predominately in Food & Beverage but also worked in Sales and Banquet Catering as they moved to different international locals.
In 1997, Bernard Bean, John Bean, Myrrl Bean, Robin Fant and Robert Fort created the Sweet Peppers Deli concept. There are currently thirteen Sweet Peppers Deli restaurants in Mississippi, Alabama and Tennessee. Sweet Peppers Deli offers a menu of salads, soups, signature sandwiches, panini (Italian pressed sandwiches), wraps and scrumptious desserts in a unique atmosphere including neon signs, glass garage doors, patio dining, and free Wi-Fi. By the end of 2008 there are plans to open more locations in Fort Mill, SC and Slidell, LA. For more information please visit our website at www.sweetpeppersdeli.com.
GULF SHORES SWEET PEPPERS DELI OPENS & GIVES BACK
August 12, 2008
The newest franchise for Sweet Peppers Deli opened its doors on Highway 59 South in Gulf Shores, AL the morning of August the 11th at 11 AM. The restaurant opened in the newly developed Magnolia Plaza between the Tanger Factory Outlet Center and the Colonial Pinnacle at Craft Farms Center. This is just the first development for Ryan and Eddy Bell of Bell Development, LLC who plan to open other locations in Baldwin County, Alabama and Okaloosa County, Florida in the near future. Sweet Peppers Deli offers a menu of salads, soups, signature sandwiches, panini (Italian pressed sandwiches), wraps and scrumptious desserts in a unique atmosphere including neon signs, glass garage doors, 50” plasma screen TVs, free WiFi and outdoor patio seating.
On the evening of August 10th, an invitation-only opening party was held at Sweet Peppers Deli to benefit the Youth Reach Gulf Coast. All proceeds from this event will be donated to Youth Reach. “We are thrilled to give back to this local charity. We have moved our home and family here to Gulf Shores and are happy to make a donation to a charity that changes the lives of so many trouble teens and their families,” stated Hillary Bell, one of the franchise owners of Sweet Peppers Deli.
Youth-Reach Gulf Coast has acquired 81 acres of land East of Summerdale. Thanks to the support of local churches, businesses and individuals, a main office and four homes have been built. Soon construction will begin on other areas: Classrooms/Cafeteria, Laundry Facility, Maintenance Building and a large Barn. School age boys will attend on-site school, and a wide range of work projects will be offered including caring for livestock and auto maintenance.
The Sweet Peppers Deli concept originated in 1997 in Columbus, MS. There are currently thirteen Sweet Peppers Deli restaurants that are located in Mississippi, Alabama and Tennessee. Before the end of 2008 locations are scheduled to open in Fort Mills, SC and Gulf Port, MS. For more information please visit their website at www.sweetpeppersdeli.com.
SWEET PEPPERS DELI ADDS NEWEST LOCATION IN LAUREL, MS
June 17, 2008
The newest franchise for Sweet Peppers Deli opened its doors in the Northwood Village on Highway 15 North in Laurel, MS this morning at 11 AM. The evening of June 16th, an invitation-only opening party was held at Sweet Peppers Deli to benefit the Hamasa Shriner’s Transportation Fund. All proceeds from this event will be donated to the Shriner’s helping them transport local children and families to the Shriner’s Hospital for care. “The response we have received from the community during our construction process has been incredible! We are thrilled to give back to this local charity and help them as they continue to battle the cost of rising fuel while trying to transport these children for the help they so desperately need,” stated Brittany West, one of the franchise owners of Sweet Peppers Deli.
The staff and management of the Laurel Peppers have received extensive training at two Sweet Peppers Delis in Hattiesburg, MS and at the busy location in Starkville, MS. “This training will help improve the new staff members and managers level of effectiveness from day one,” stated Cory Fremont, Corporate Trainer, Sweet Peppers Deli Franchise Systems, Inc.
Clark and Beth Callahan, franchise owners of the two locations in Hattiesburg and also recent recipients of Franchisee of the Year Award assisted in this training process. “We enjoyed having Brittany and Ken West as well as their team train in our restaurants. We know the time they have spent in our restaurants can only help ready them for the busy opening they are sure to have in Laurel!” stated Beth Callahan.
The Sweet Peppers Deli concept originated in 1997 in Columbus, MS. There are currently twelve Sweet Peppers Deli restaurants that are located in Mississippi, Alabama and Tennessee. Before the end of 2008 locations are scheduled to open in Gulf Shores, AL, Fort Mills, SC and Gulf Port, MS.
Sweet Peppers Deli offers a menu of salads, soups, signature sandwiches, panini (Italian pressed sandwiches), wraps and scrumptious desserts in a unique atmosphere including neon signs, glass garage doors, 50” plasma screen TVs, free WiFi and outdoor patio seating. This location also offers a drive through, pick up window. If you call ahead you will be able to pick up your healthy alternative to fast food without getting out of your vehicle!
Sweet Peppers Deli Dyersburg Gives Back
February 04, 2008
Dyersburg, TN, February 4, 2008: It is hard to believe that Sweet Peppers Deli in Dyersburg Mall is about to celebrate being open for a month! The night before Peppers officially opened on January 8th, Mike Beacham, franchisee and Karen Yarbro, General Manager, hosted an invitation only event to benefit the United Way of Dyer County and the William F. Pierce Goodfellows Fund. Sweet Peppers Deli is thrilled to announce that proceeds from the evening totaled $1,600 dollars allowing them to split these proceeds 50/50 between the two charities.
"We are pleased we were able to raise this amount to benefit the people in Dyer County these two charities so graciously serve," stated Mike Beacham, franchisee. "The community has truly embraced our restaurant in the few weeks we have been open and I am proud to work for a company that gives back to the community I call home," said Karen Yarbro, General Manager. Representatives from each of the charities came and joined in the festivities of the Opening Party, greeting and thanking the patrons who dined at Sweet Peppers Deli that evening. "We really appreciate that Sweet Peppers Deli is helping us raise funds this evening and we appreciate all of the Kiwanis Club members coming out to support this event while also getting to try this great new restaurant at the same time," said Joe Enoch, President of the Kiwanis Club of Dyersburg, during the opening party.
"This is such a wonderful and delicious way to help us raise money for United Way," stated Debbie Todd of the United Way of West Tennessee on the evening of the event. Sweet Peppers Deli gives back to the communities it locates in all over the Southeast. "The founders of our company are actively involved in giving back to the communities we locate Peppers Deli in and we are thrilled when our franchisees are able follow in this practice," said Karen Stanley, Marketing Director for Sweet Peppers Deli Franchise Systems, LLC.
The Sweet Peppers Deli concept started in 1997 when North Mississippi Restaurateurs, John, Bernard and Myrrl Bean along with Robert Fort of Columbus, Mississippi joined forces with Robin Fant, creator of Bulldog Deli, in Starkville, Mississippi. Bulldog Deli, located close to Mississippi State University, served as the prototype for the first Peppers Deli. Currently there are 10 Delis located in Mississippi, Alabama and Tennessee.
Sweet Peppers Deli announces more locations in Mississippi and Alabama
January 23, 2008
Columbus, MS, January 23, 2008: Ken and Brittany West, husband and wife team of Wild West Delis announce plans to open their first location of Sweet Peppers Deli in Laurel, Mississippi, sometime in mid-April with plans to open two more locations in Mobile County (Alabama) soon afterwards. With a combined 29 years experience in the restaurant industry the Wests are excited to open their Sweet Peppers Deli. "We love the food business and have always worked in it. We enjoy interacting with our guests and Sweet Peppers Deli allows us an opportunity to do that easily," stated Brittany West. Both have worked in multiple positions within different restaurants including everything from washing dishes to managing multiple restaurant locations. "With a solid background in the restaurant industry, we are ready to open our own restaurant here in Laurel," added Ken West.
Peppers Deli features a menu of salads, soups, signature sandwiches, panini (Italian pressed sandwiches) and wraps presented in a unique atmosphere including neon signs, bright colors, free wifi, patio dining and an open and airy layout. Sweet Peppers Deli offers a combination of counter and table service. Customers will enter the restaurant and place their order at the front counter, then receive full service from the wait staff once they are seated.
"We are excited to help the Wests open their Sweet Peppers Deli," stated John Bean, one of the founders of Peppers. "Our restaurant concept will benefit from their many years of restaurant experience." The Sweet Peppers Deli concept started in 1997 when North Mississippi Restaurateurs, John, Bernard and Myrrl Bean along with Robert Fort of Columbus, Mississippi joined forces with Robin Fant, creator of Bulldog Deli, in Starkville, Mississippi. Bulldog Deli, located close to Mississippi State University, served as the prototype for the first Peppers Deli. Currently there are 10 Delis located in Mississippi, Alabama and Tennessee. Counties are currently under development in Mississippi, Alabama, Florida, Georgia, Tennessee, North Carolina & South Carolina.
Sweet Peppers Deli enters Georgia and adds more territories in Tennessee
January 15, 2008
Columbus, MS, January 15, 2008: Mitchell Bell and Vick Etheridge are proud to announce plans to open multiple locations of Sweet Peppers Deli in Tennessee and Georgia. The first location will likely be in Cleveland, Tennessee in Bradley County, with an opening date slated for late summer or early fall 2008. Mr. Bell will be joined by his son Frank in developing multiple locations in North Georgia (Walker, Catoosa & Whitfield Counties) and Southeast Tennessee (Hamilton & Bradley Counties). “We are eager to bring this new deli concept to the communities we call home,” stated Mitchell Bell, originally from Chattanooga, Tennessee. The father-son team plans to actively manage their new restaurants on a daily basis.
Peppers Deli features a menu of salads, soups, signature sandwiches, panini (Italian pressed sandwiches) and wraps presented in a unique atmosphere including neon signs, bright colors, free wifi, patio dining and an open and airy layout. Sweet Peppers Deli offers a combination of counter and table service. Customers will enter the restaurant and place their order at the front counter, then receive full service from the wait staff once they are seated.
“Peppers growth in the Southeast is exciting for us to watch,” stated John Bean, of Sweet Peppers Franchise Systems, LLC. “We are always glad when we can help someone bring our concept to their home area to develop and know that the Bells will do an excellent job of increasing our presence in Tennessee and opening our first restaurants in Georgia,” stated Bean.
The Sweet Peppers Deli concept started in 1997 when North Mississippi Restaurateurs, John, Bernard and Myrrl Bean along with Robert Fort of Columbus, Mississippi joined forces with Robin Fant, creator of Bulldog Deli, in Starkville, Mississippi. Bulldog Deli, located close to Mississippi State University, served as the prototype for the first Peppers Deli. Currently there are 9 Delis located in Mississippi and Alabama with a 10th location opening in Dyersburg, Tennessee in January 2008. Counties are currently under development in Mississippi, Alabama, Florida, Georgia, Tennessee, North Carolina & South Carolina.
Sweet Peppers Deli comes to the Alabama Gulf Coast
November 27, 2007
Sweet Peppers Deli, a Mississippi-based franchise, plans to enter the Gulf Shores, Alabama market in April 2008. Ryan & Eddy Bell have recently purchased rights to develop Baldwin County, Alabama and Okaloosa County, Florida. “This has been a dream of mine for a long time and we feel that Gulf Shores will make a great first location for Sweet Peppers Deli here on the Alabama Coast,” stated Ryan Bell of Bell Development, LLC. The menu includes a wide selection of signature sandwiches, wraps, potatoes, panini (Italian pressed sandwiches), salads and soups.
Sweet Peppers Deli will locate on Highway 59 in Gulf Shores in the newly developed Magnolia Plaza. Currently under construction, the plaza will be located between the Tanger Factory Outlet Center and the Colonial Pinnacle at Craft Farms Center. The restaurant will be approximately 3,600 square feet and seat a total of 130. Peppers features a unique atmosphere including neon signs, bright colors, wifi, patio dining and an open and airy layout. The deli offers a combination of counter and table service. Customers will enter the restaurant and place their order at the front counter, then receive full service from the wait staff once they are seated.
Ryan Bell recently relocated with his family to the coast where he has actively pursued finding the perfect location for Sweet Peppers Deli. Originally from Corinth, Mississippi, both Ryan and Eddy Bell have been involved in retail most of their lives. Eddy Bell owns the successful florist, Lee Highway Floral Company, in Corinth which he will continue to operate once the Sweet Peppers Deli opens on the coast. “I am thrilled to be able to help Ryan open Peppers and I know he will enjoy becoming an active part of the Gulf Shores community”, stated Eddy Bell, partner and father of Ryan Bell. Once the Bells complete the opening of the Gulf Shores location they will begin working to secure their next location either in Baldwin County or Okaloosa County.
The Sweet Peppers Deli concept began in 1997 when North Mississippi Restaurateurs, John, Bernard and Myrrl Bean along with Robert Fort of Columbus, Mississippi joined forces with Robin Fant, creator of Bulldog Deli, in Starkville, Mississippi. Bulldog Deli, located close to Mississippi State University, served as a prototype for the first Peppers Deli. Currently there are 9 Delis located in Mississippi and Alabama with a 10th location opening in Tennessee in December. “The growth Peppers is experiencing right now is exciting to see. Our presence in the Southeast continues to grow as we have counties currently under development in Mississippi, Alabama, Georgia, Tennessee and the Carolinas,” stated John Bean, of Sweet Peppers Franchise Systems, LLC.Sweet Peppers Deli Expands presence in Mississippi and Tennessee
November 01, 2007
The award winning Sweet Peppers Deli has announced an expanded presence in Mississippi and Tennessee. Recently four counties were purchased by Andrew Mattiace and Mike Beacham of the Mattiace Restaurant Company of Jackson, Mississippi. Dyers County, Tennessee will be the first location for Mattiace and Beacham with a set opening date of December 10, 2007. This location is in Dyersburg, Tennessee in the Dyersburg Mall. The restaurant totaling 3500 square feet and seating approximately 120 will be located at one of the mall’s main entrances.
Hinds, Rankin and Madison counties in Mississippi will also be developed by Mattiace Restaurants. Their 2nd Sweet Peppers Deli will be located in Ridgeland, Mississippi in the Mattiace lifestyle mall development, Renaissance at Colony Park. The set opening date for this location is February 2008. Sixteen counties have now been purchased or developed with the Sweet Peppers Deli concept. “We currently have approximately 10 more counties we should be adding to this list very soon. Those developments will be going into South Carolina, South Mississippi, South Alabama and North Florida,” stated John Bean, of Sweet Peppers Franchise Systems.
The Sweet Peppers Deli concept began in 1997 when North Mississippi Restaurateurs, John, Bernard and Myrrl Bean, along with Robert Fort of Columbus, Mississippi joined forces with Robin Fant, creator of Bulldog Deli, in Starkville, Mississippi. Bulldog Deli served as a prototype for the first Peppers Deli. Currently there are 9 Sweet Peppers Delis in Mississippi and Alabama.
Peppers Deli features a menu of salads, soups, signature sandwiches, panini (Italian pressed sandwiches) and wraps presented in a unique atmosphere including neon signs, bright colors, wifi, patio dining and an open and airy layout. Sweet Peppers Deli offers a combination of counter and table service. Customers will enter the restaurant and place their order at the front counter, then receive full service from the wait staff once they are seated.
Sweet Peppers Deli - Coming to Dyersburg Mall
October 04, 2007
Dyersburg Mall will now have a new restaurant to enjoy! Sweet Peppers Deli plans to open on December 10th at the mall�s main entrance. Peppers Deli features a menu of salads, soups, signature sandwiches, panini (Italian pressed sandwiches) and wraps presented in a unique atmosphere including neon signs, bright colors, wifi, patio dining and an open and airy layout. Sweet Peppers Deli offers a blend of counter and table service. Customers will enter the restaurant and place their order at the front counter, then receive full service from the wait staff once they are seated.
"We are excited about entering Dyersburg and bringing this wonderful restaurant to the area," stated Mike Beacham, President of the Mattiace Restaurant Company, LLC of Jackson, Mississippi. Mike has over 23 years experience in the restaurant industry where he has served in roles from front line server to executive level management.
The Sweet Peppers Deli concept began in 1997 when North Mississippi Restaurateurs, John, Bernard and Myrrl Bean, along with Robert Fort of Columbus, Mississippi, joined forces with Robin Fant, creator of Bulldog Deli in Starkville, Mississippi. Bulldog Deli served as a prototype for the first Peppers Deli. There are 9 other Sweet Peppers Delis in Mississippi and Alabama with approximately 10 new restaurants in the site selection process.
"Our team is excited to begin working with Mike Beacham and Andrew Mattiace, founder and president of Mattiace Properties, Inc. With Mike's extensive restaurant background along with Andrew�s experience in developing property, we are hoping for great things with their new franchise in Dyersburg and future restaurants in the Mississippi area,� stated John Bean, Manager, Sweet Peppers Franchise System, LLC. In addition to developing Sweet Peppers Deli in Dyersburg, TN, Mattiace Restaurant Company has also purchased the rights to Hinds, Rankin and Madison Counties in Mississippi. As of press time, Mattiace plans to open their second Sweet Peppers Deli in Ridgeland, Mississippi, in the lifestyle center Renaissance at Colony Park in February 2008.
Corinth Memorial Day Event
June 01, 2007
Memorial Day 2007, Sweet Peppers Deli - Corinth gave back to the community by honoring firemen, policemen, emergency responders, armed services personnel and veterans with a complimentary entr'e. Prior to the event posters and flyers were circulated within the community to alert eligible people about the offer. "We served a little over 100 of our community heroes," stated Larry Ramsey, Managing Partner of Sweet Peppers Deli. "Our parking lot stayed filled with fire trucks, ambulances and police cars throughout the day."
This event was started 5 years ago by the Columbus, Mississippi based Eat With Us Group and Sweet Peppers Franchise Systems, LLC. This year a total of 16 restaurants participated in the event in communities in Mississippi, Alabama and Tennessee. All totaled, they served approximately 2,000 free entrees to military and service personnel across the three states. "We were thrilled to hear all our franchisees of Sweet Peppers Deli elected to participate in the event this year," stated John Bean, CEO of Sweet Peppers Franchise Systems, LLC and the Eat With Us Group. The restaurants also partnered this year with Operation Homefront, a volunteer based program that provides day-to-day assistance to families of deployed military service members.
In 2005, this event received the Mississippi's Restaurant Neighbor Award from the National Restaurant Association. This highly competitive award showcases the philanthropic nature of the food service industry and recognizes member restaurants that demonstrate a dedication to community outreach. Plans have already begun for 2008 in hopes to invite more military and service personnel to participate in this event next year.
Local Restaurants To Honor Men and Women in Uniform
May 22, 2007
For the fifth year, the Eat With Us Group and Sweet Peppers Franchise Systems, LLC announce that 16 of their restaurants will honor area firemen, policemen, armed services personnel and veterans in uniform with a complimentary entre on Memorial Day. Participating restaurants include: Bulldog Deli, The Cotton District Grill, The Jackson Square Grill, Harveys and all company and franchise owned Sweet Peppers Delis.
"We served approximately 1,000 uniformed personnel with a free meal last year. This year we have opened more restaurants and are excited to be able to offer more options than ever to the men and women who protect and defend our local communities and country on a daily basis," stated Karen Stanley, Marketing Director. This year the restaurants are also partnering with Operation Homefront, a volunteer based program that provides day-to-day assistance to families of deployed military service members.
All area firemen, policemen, armed services personnel and veterans are invited to visit one of the restaurants wearing their military or service uniforms and receive a free salad, sandwich, wrap or other entre of their choosing on Memorial Day, May 28th. "We encourage the veterans whose uniforms may have 'shrunk' over the years to bring their jackets, insignia or medals to show the younger set," said John Bean, CEO. "Our staff enjoys meeting these heroes and honoring them each year."
In 2005, this event received the Mississippi's Restaurant Neighbor Award from the National Restaurant Association. This highly competitive award showcases the philanthropic nature of the food service industry and recognizes member restaurants that demonstrate a dedication to community outreach. "We were honored to receive this award, however the reason we began this program was to honor the men and women for their dedication and service. Giving back to them is always a yearly highlight for our staff," said Bean.
Posters and fliers will be circulated in all areas to alert the eligible people in the community about the offer. For more information please contact Karen Stanley at 662-327-6982 or any of the participating restaurants listed below.
In Columbus, Mississippi: The Grill at Jackson Square, Harveys and Sweet Peppers Deli will all participate. Bulldog Deli, The Cotton District Grill, Harveys and Sweet Peppers Deli will participate in Starkville, Mississippi. In Tupelo, Mississippi: Harveys, Sweet Peppers Deli, and Sweet Peppers Express in the Barnes Crossing Mall will all participate. In Memphis, Tennessee, Hattiesburg, Mississippi, Corinth, Mississippi, Cullman, Alabama & Muscle Shoals, Alabama, Sweet Peppers Deli will participate.
Eat With Us Group Announces New Corporate Chef
May 07, 2007
The Columbus, Mississippi based Eat With Us group of restaurants has added another culinary expert to their existing team of chefs on staff. Gregg Frazer has joined the EWU team as their corporate chef. "What we have in the center of our plates becomes more important with every restaurant we open. Gregg will help us continue to improve our restaurants' menu offerings to our patrons," stated John Bean, one of the founding partners of the Eat With Us Group. Gregg's background includes a bachelor's degree in Management, a Culinary Arts degree from the prestigious Culinary Institute of America in New York, an MBA in Marketing and 14+ years of culinary experience.
Gregg has moved from San Diego, California to Columbus, Mississippi as he takes this new position. "When I made the decision to make a move from my position in California, I began researching restaurant groups all over the world. The Eat With Us Group of restaurants are at a great point in its expansion and I am excited to be a part of the team that will help take this company to the next level," stated Chef Frazer.
Currently the Eat With Us Group owns 13 restaurants ranging from fine dining to fast casual. The deli concept, Sweet Peppers Deli, is currently
Donation to Pine Vale Children's Home
March 21, 2007
When Larry Ramsey, Managing Partner of Sweet Peppers Deli in Corinth, Mississippi opened his restaurant he began looking for a charity to partner with for his invitation only opening party. Larry partnered with the Pine Vale Children's Home which is a local, long term group home which provides care for disadvantaged children between the ages of 4 and 20.
After a very successful opening party due to the overwhelming support of the board of directors and supporters of Pine Vale Children's Home and the community of Corinth, Larry will present Ms. Bonnie Vansandt with a check in the amount of $1,000 at 3:00PM on March 21st at Sweet Peppers Deli in the Corinth Commons Shopping Center. Ms. Vansandt along with several of the students living at Pine Vale will be in attendance for the check presentation. The media and public are invited to attend.
Sweet Peppers Franchise Systems, LLC Opens 10th location
February 13, 2007
On February 13th, the 10th location of the award winning Sweet Peppers Deli concept opens its doors to the public. This location marks the 2nd location in Alabama for Peppers. David Steele, franchise owner, partnered with the United Way of Cullman to hold an invitation only Opening Party the night of February 12th. All proceeds from the Opening Party will be donated to the Cullman United Way. "We believe in giving back to the communities we operate in and this is just our first step at doing this," stated Mr. Steele. Charitable giving and community involvement have been something Mr. Steele has practiced throughout his 20 plus years in the restaurant industry in the Mississippi and Tennessee area. To commemorate his philanthropic actions, he was given the distinction of having May 11th named David Steele Day in Tupelo, Mississippi.
Sweet Peppers Deli - Cullman is located at 303A 2nd Avenue North West in the new Arnold Village Shopping Center just South of the Cullman Shopping Center. With its easy access from all directions and designated parking area for take out meals will add a convenience few restaurants in the Cullman area offer. Sweet Peppers Deli menu consists of a wide variety of salads, soups, signature sandwiches, panini (Italian pressed sandwiches), wraps and scrumptious desserts in a unique and beautiful atmosphere including neon signs, glass garage doors , WiFi and patio dining.
The Sweet Peppers Franchise Systems, LLC in Columbus, MS was formed in 1997 by Bernard Bean, John Bean, Myrrl Bean, Robin Fant and Robert Fort. There are now ten locations in Columbus, Tupelo, Starkville, Corinth & Hattiesburg, MS, Memphis, TN, Muscle Shoals & Cullman, AL. Mr. Steele has also signed a development agreement for both Etowah and Jefferson Counties in Alabama.
Sweet Peppers Deli Adds Newest Location in Corinth, MS
January 09, 2007
The newest franchise for Sweet Peppers Deli opened its doors in the Corinth Commons Shopping Center in Corinth, MS this morning. The evening of September 8th, an opening party was held at Sweet Peppers Deli to benefit the Pine Vale Children's Home. All proceeds from this invitation only event were donated to the long term group home which provides care for disadvantaged children between the ages of 4 and 20. "We have received tremendous support from the people of Corinth during our construction period. It's great to give back to the community we have now chosen to live and work in," stated Larry Ramsey, Managing Partner.
The staff and management of the Corinth Peppers have received extensive training at Sweet Peppers Deli in Tupelo, MS. "This training will help these new staff members and managers be effective from day one. The Tupelo Peppers is one of our busiest units, making it great for training employees on how the restaurant will run on a day to day basis," stated Cory Fremont, Corporate Trainer, Sweet Peppers Deli Franchise Systems, Inc.
The Sweet Peppers Deli concept originated in 1997 in Columbus, MS. There are currently nine Sweet Peppers Deli restaurants that are located in Columbus, Tupelo, Starkville, and Hattiesburg, MS, Muscle Shoals, AL and Memphis, TN. The next scheduled franchise opening will be in Cullman, AL. Sweet Peppers Deli offers a menu of salads, soups, signature sandwiches, panini (Italian pressed sandwiches), wraps and scrumptious desserts in a unique atmosphere including neon signs, glass garage doors, 50" plasma screen TV, WiFi and outdoor patio seating.
Sweet Peppers Deli Announces Second Franchise in Alabama
September 15, 2006
The award winning, Sweet Peppers Deli Franchise Systems, LLC is pleased to announce its newest location in Cullman, AL. David Steele, franchise owner, joins in announcing his future restaurant with the Peppers team. Mr. Steele has over 20 years of restaurant experience including managing two successful Outback Steakhouses in Mississippi, co-authoring restaurant management training materials, and executing live TV cooking shows all over the eastern US.
With an opening date set for early 2007, Mr. Steele and the partners of Sweet Peppers Deli intend to build on the dynamic success the company has experienced. "I look forward to working with a concept I know will be successful in the Cullman, Alabama area. This concept is about providing a wonderful product to the community and also being active members in that community, which is something I have done throughout my restaurant career," stated David Steele. Mr. Steele has been involved in many charitable organizations in his past. To commemorate his philanthropic actions, he was given the distinction of having May 11th named David Steele Day in Tupelo, Mississippi. Along with purchasing the rights to develop in the Cullman County area, Mr. Steele has also signed a development agreement for both Etowah and Jefferson County, Alabama.
In 1997, Bernard Bean, John Bean, Myrrl Bean, Robin Fant and Robert Fort created the Sweet Peppers Deli concept. There are currently eight Sweet Peppers Deli restaurants located in Columbus, Tupelo, Starkville, and Hattiesburg, MS, Memphis, TN and Muscle Shoals, AL. Sweet Peppers Deli offers a menu of salads, soups, signature sandwiches, panini (Italian pressed sandwiches), wraps and scrumptious desserts in a unique atmosphere including neon signs, glass garage doors, and patio dining. "Our management team is incredibly excited about joining forces with someone with the extent of experience in the restaurant industry that David Steele brings to the table," stated Bernard Bean, President of Sweet Peppers Franchise Systems, LLC.
Sweet Peppers Deli Adds Second Location in Hattiesburg, MS
September 12, 2006
Sweet Peppers Deli opens a second location on Lincoln Road this morning. The evening of September 11th, an opening party was held at Sweet Peppers, Lincoln Road location to benefit the Abbie Rodgers Civitan Camp. All of the proceeds from this invitation only event were donated to the Civitan Camp near Wiggins, Mississippi, which provides the summer camp experience to special needs youth and adults.
The management and staff have experienced a great deal of community support during the construction of the restaurant. “Businesses and residents in the downtown and surrounding areas have let us know they are excited we are opening closer to where they live and work,” said Beth Callahan, franchise owner. This location has been in the works since before Hurricane Katrina. The Hardy Street location was one of the first restaurants to reopen in Hattiesburg after Katrina. “We were working with Hancock Bank, the property owners, in Gulfport, MS when Katrina hit. It took a few months after that to get back on track with the project. Our original business plans were to open in January so we are about 8 months later than we expected,” stated Clark Callahan, franchise owner. This unit will employ about 60 management and hourly staff in addition to the approximately 60 employed currently at the Hardy Street location.
Clark and Beth Callahan, franchise owners, recently received their second franchise of the year award from Sweet Peppers Deli Franchise Systems, LLC.
The Sweet Peppers Deli concept originated in 1997, when Robin Fant, John Bean, Bernard Bean, Myrrl Bean and Robert Fort joined forces. There are currently eight Sweet Peppers Deli restaurants that are located in Columbus, Tupelo, Starkville, and Hattiesburg, MS, Muscle Shoals, AL and Memphis, TN. By the end of 2006 there are plans to open two more locations.
Sweet Peppers Deli offers a menu of salads, soups, signature sandwiches, panini (Italian pressed sandwiches), wraps and scrumptious desserts in a unique atmosphere including neon signs, glass garage doors, and outdoor seating. This location will be the first to offer a drive through, pick up window. If you call ahead you will be able to pick up your healthy alternative to fast food without getting out of your vehicle!
Second Sweet Peppers Deli to Open in Alabama
June 20, 2006
The award winning, Sweet Peppers Deli Franchise Systems, LLC announces its second Alabama franchise set to open in Cullman, AL this Fall. David Steele, originally from Memphis, Tennessee, announces his future restaurant with the Peppers team. Mr. Steele has over 20 years of restaurant experience including managing 2 successful Outback Steakhouses in Mississippi, co-authoring restaurant management training materials, and executing live TV cooking shows all over the eastern US.
With an opening date set for Fall 2006, Mr. Steele and the partners of Sweet Peppers Deli intend to build on the dynamic success the company has experienced. “I look forward to working with a concept I know will be successful in the Cullman, Alabama area. This concept is about providing a wonderful product to the community and also being active members in that community which is something I have done throughout my restaurant career,” stated David Steele. Mr. Steele has been involved in many charitable organizations in his past. To commemorate his philanthropic actions, he was given the distinction of having May 11th named David Steele Day in Tupelo, Mississippi. Along with purchasing the rights to develop in the Cullman County area, Mr. Steele has also signed a development agreement for both Etowah and Jefferson County, Alabama.
In 1997, Bernard Bean, John Bean, Myrrl Bean, Robin Fant and Robert Fort created the Sweet Peppers Deli concept. There are currently eight Sweet Peppers Deli restaurants that are both company and franchisee owned located in Columbus, Tupelo, Starkville, and Hattiesburg, MS, Memphis, TN and Muscle Shoals, AL. Sweet Peppers Deli offers a menu of salads, soups, signature sandwiches, panini (Italian pressed sandwiches), wraps and scrumptious desserts in a unique atmosphere including neon signs, glass garage doors, and patio dining. By the end of 2006 there are plans to open three more locations, including one more in the state of Alabama. “Our management team is incredibly excited about joining forces with someone with the extent of experience in the restaurant industry that David Steele brings to the table,” stated Bernard Bean, Director of Operations for Sweet Peppers Franchise Systems, LLC.
Sweet Peppers Deli Announces Second Franchise in Alabama
May 17, 2006
Only days after opening their 8th location in Muscle Shoals, AL the award winning, Sweet Peppers Deli Franchise Systems, LLC announce a second location in Cullman, AL. David Steele, originally from Memphis, Tennessee, announces his future restaurant with the Peppers team. Mr. Steele has over 20 years of restaurant experience including managing 2 successful Outback Steakhouses in Mississippi, co-authoring restaurant management training materials, and executing live TV cooking shows all over the eastern US.
With an opening date set towards the end of Summer 2006 Mr. Steele and the partners of Sweet Peppers Deli intend to build on the dynamic success the company has experienced. �I look forward to working with a concept I know will be successful in the Cullman, Alabama area. This concept is about providing a wonderful product to the community and also being active members in that community which is something I have done throughout my restaurant career,� stated David Steele. Mr. Steele has been involved in many charitable organizations in his past. To commemorate his philanthropic actions, he was given the distinction of having May 11th named David Steele Day in Tupelo, Mississippi. Along with purchasing the rights to develop in the Cullman County area, Mr. Steele has also signed a development agreement for both Etowah and Jefferson County, Alabama.
In 1997, Bernard Bean, John Bean, Myrrl Bean, Robin Fant and Robert Fort created the Sweet Peppers Deli concept. There are currently eight Sweet Peppers Deli restaurants that are both company and franchisee owned located in Columbus, Tupelo, Starkville, and Hattiesburg, MS, Memphis, TN and Muscle Shoals, AL. Sweet Peppers Deli offers a menu of salads, soups, signature sandwiches, panini (Italian pressed sandwiches), wraps and scrumptious desserts in a unique atmosphere including neon signs, glass garage doors, and patio dining. By the end of 2006 there are plans to open three more locations, including one more in the state of Alabama. "Our management team is incredibly excited about joining forces with someone with the extent of experience in the restaurant industry that David Steele brings to the table," stated Bernard Bean, President of Sweet Peppers Franchise Systems, LLC.
Sweet Peppers Deli Expands into Alabama
May 09, 2006
The award-winning, Sweet Peppers Deli Franchise Systems announces the opening of its newest franchise in Muscle Shoals, AL. Franchise owners Joel Cunningham, Rocky Leflore and Roy Long of Belzoni, Mississippi, joined forces with the North-Mississippi based company to open this new deli. “We are very excited to join the Sweet Peppers Deli team. Their over 20 years of experience in the food service industry coupled with the success of their other franchises and company owned delis made this venture one we know will be successful,” stated Joel Cunningham, Owner.
In 1997, Bernard Bean, John Bean, Myrrl Bean, Robin Fant and Robert Fort created the Sweet Peppers Deli concept. There are currently eight Sweet Peppers Deli restaurants that are both company and franchisee owned located in Columbus, Tupelo, Starkville, and Hattiesburg, MS, Memphis, TN and Muscle Shoals, AL. By the end of 2006 there are plans to open four more locations, including two more in the state of Alabama. “The franchises we will be opening this year will go into areas we feel they will be successful. We are taking our time expanding as we do not want to lose the image we have worked so hard to maintain in our company owned stores by expanding too fast or with the wrong franchisees,” stated Bernard Bean, President of Sweet Peppers Franchise Systems, LLC.
Following the successful, invitation only event on the evening of May8th benefiting the United Cerebral Palsy of North West Alabama, the restaurant opened on 619 Avalon Avenue with rave reviews from attendees. All proceeds from the grand opening party are being donated to the local Cerebral Palsy chapter. “We are incredibly excited about holding this event to benefit the community. Being an active part of the community is at the heart of the Sweet Peppers Deli concept and this is our first step in that direction!” said Rocky Leflore, Owner and Managing Partner.
Sweet Peppers Deli offers a menu of salads, soups, signature sandwiches, panini (Italian pressed sandwiches), wraps and scrumptious desserts in a unique atmosphere including neon signs, glass garage doors, and patio dining. After opening the Muscle Shoals deli, the franchisees have also purchased the rights to develop other locations in the Colbert and Lauderdale Counties of Alabama.
Sweet Peppers Deli Opens in West Starkville
January 10, 2006
Sweet Peppers Deli opened it’s doors this morning on Highway 12 in West Starkville. Following a successful invitation only event on January 9th to benefit the United Way of North Central Mississippi, the restaurant opens with rave reviews from attendees from last night’s big event. All proceeds from the grand opening party are being donated to the local United Way chapter. “This is a great way to show the community that we care about it’s residents and enjoy giving back,” stated Bernard Bean, one of the founding members of the Sweet Peppers Deli concept.
In 1997, Robin Fant, John Bean, Bernard Bean, and Myrrl Bean created the Sweet Peppers Deli concept. There are currently seven Sweet Peppers Deli restaurants that are both company and franchisee owned located in Columbus, Tupelo, Starkville, and Hattiesburg, MS and Memphis, TN. In 2006 there are plans to open between three to five more locations by the end of the year.
“Starkville has been great to Bulldog Deli and we are excited to offer our new concept in Sweet Peppers Deli to the patrons in the West Starkville area and beyond,” stated Robin Fant, who created Starkville dining favorite, Bulldog Deli, the inspiration for Sweet Peppers Deli. “The location is convenient and the management team we are bringing in are top notch and excited about serving both our new and loyal patrons.”
Sweet Peppers Deli offers a menu based off of the Bulldog Deli menu with salads, soups, signature sandwiches, panini (Italian pressed sandwiches), wraps and scrumptious desserts in a unique atmosphere including wireless internet service, neon signs, glass garage doors, and outdoor eating.
October Opening Announced for Sweet Peppers in West Starkville
May 21, 2005
Sweet Peppers Deli Franchise Systems, LLC has announced plans to open a Sweet Peppers Deli restaurant concept on Highway 12 West in Starkville, MS. With successful locations in Columbus, Tupelo, and Memphis, TN and a franchised location in Hattiesburg, MS, the company is eager to expand to West Starkville. This will be the fifth company-owned Sweet Peppers Deli for the Columbus-based restaurant group.
"We are excited to have a second location opening in west Starkville," says Robin Fant, who created Starkville, MS dining favorite, Bulldog Deli, the inspiration for Sweet Peppers. "Given the positive economic climate and growth potential for Starkville and MSU, this location in west Starkville is a natural fit." Sweet Peppers Deli is scheduled to open in October of 2005 and will be located west of Stark Road in a new RMR Investments/MS Corporation shopping center development.
The Sweet Peppers Deli concept features a menu of salads, soups, signature sandwiches, panini (Italian pressed sandwiches), wraps, and LiteLine reduced calorie offerings presented in a relaxed, family-oriented atmosphere. Sweet Peppers Deli also offers an extensive catering menu for delivery, a great way to feed everybody for any event.
With a price range that hits between a $3 - $6 fast food meal and the $9 - $14 range of casual restaurants like Applebee's and Chili's, the cost for a fast-casual meal is very appealing. Also, with more and more Americans eating out, consumers are looking for dining options that offer the convenience of fast food with some of the service aspects found in casual concepts. Fast-casual provides the best of both.
Sweet Peppers Deli Franchise Systems represents over 20 years of experience in the food service industry, with six other successful restaurants among its partners. John, Bernard, and Myrrl Bean have created Harvey's restaurants in Columbus, Starkville and Tupelo, the Grill at Jackson Square in Columbus, and the Cotton District Grill in Starkville. Partner, Robin Fant created Starkville's Bulldog Deli, the prototype for Sweet Peppers Deli. Robert Fort, the remaining partner, has worked with the Bean family restaurants since 1985.
For the Sweet Peppers Deli Franchise Systems partners, the people factor is still the most important. "We want to make sure that as we grow we still maintain that personal touch that a lot of chains lose when they expand," says Fant. "That's the part that makes Peppers, Peppers."
Sweet Peppers Deli Opens First Franchise in Tennessee
June 08, 2004
Sweet Peppers Deli Franchise Systems announces the opening of a franchise Memphis, TN. The restaurant is the second franchise sold by north Mississippi-based Sweet Peppers Deli Franchise Systems, LLC, and the first in Tennessee. It was purchased by John Godwin, and Adam Paxton of Tupelo, Miss., and officially opened in late April.
"This is the first Sweet Peppers Deli to locate in a more urban market, and we are very excited about introducing it to the community," said William Stine, Regional Manager for the Memphis franchise-owners.
Sweet Peppers Deli features a menu of salads, soups, signature sandwiches, panini (Italian pressed sandwiches), and wraps presented in a unique atmosphere including neon signs, glass garage doors, and outdoor eating areas. The restaurant concept was created in 1997 by north Mississippi restaurateurs John, Bernard and Myrrl Bean and Robin Fant. Three successful company-owned delis in Columbus, Starkville and Tupelo, Miss. provided the prototypes for franchising the concept in other markets. The first franchise opened in Hattiesburg, Miss. in January.
Sweet Peppers Deli Franchise Systems represents over 20 years in the food service industry, with six other successful restaurants among their partners. The popularity of the company-owned delis prompted the group to consider franchising. The restaurant's potential was confirmed by independent consultants who placed Sweet Peppers Deli in the fastest growing restaurant category in the country - fast casual.
With a price range that falls between fast food & traditional casual restaurants like Applebee's and Chili's, the cost for a fast-casual meal is very appealing to customers. Also, with more Americans eating out, consumers are looking for dining options that offer the convenience of fast food with some of the service aspects found in casual concepts. Fast-casual provides the best of both. Sweet Peppers Deli offers a blend of counter and table service. Diners order from menu chalkboards at the front counter, but receive full service from a wait staff once they are seated. The result is a casual dining experience at a faster pace.
Sweet Peppers Deli is located in Cordova on Germantown Parkway, two miles from Wolfchase Galleria in Park Place shopping center.
April Opening Set for Memphis Sweet Peppers Deli
March 18, 2004
Sweet Peppers Deli Franchise Systems, LLC has announced plans to open a franchise in the Memphis area in mid-April. The franchise was purchased in May, 2003 by John P. Godwin, Adam Paxton and William Stine of Tupelo, MS.
The Memphis location is the second franchise sold by north Mississippi restaurateurs John, Bernard and Myrrl Bean and Robin Fant, who created Sweet Peppers Deli in 1997. Three successful company-owned delis in Columbus, Starkville and Tupelo, Miss. served as the prototype for franchising the concept. The first franchise was opened in Hattiesburg, Miss. in January.
"We are very excited to have a second franchise opening on the heels of the Hattiesburg store" says Fant, who created Starkville, Miss. dining favorite, Bulldog Deli, the inspiration for Sweet Peppers. "We learned a lot from the first franchise opening and are so pleased with how customers have responded during its first two months of operation. Of course, we are fine-tuning the process with each new franchise sold."
Sweet Peppers Deli features a menu of salads, soups, signature sandwiches, panini (Italian pressed sandwiches), and wraps presented in a unique atmosphere including neon signs, glass garage doors, and outdoor eating areas.
The Memphis franchise is located in a shopping center endcap on Germantown Parkway, two miles from the Wolfchase Galleria. Construction is in progress to give the location the Sweet Peppers Deli family-friendly "signature" style.
"An endcap is an ideal location for the franchise," says Bernard Bean, Director of Operations. "It offers great customer traffic and visibility, without the added cost of building a stand-alone structure. We're looking for locations like this in areas that are growing in population and economic development. Plus, being close to Wolfchase Galleria provides added retail consumer traffic."
Godwin and his partners have been involved in planning and preparations for the last few months, and are confident the restaurant will attract the Memphis market. "Sweet Peppers Deli is a proven success," he said. "We saw this as a tremendous opportunity, not only to own our own business, but to work with some great people. We've had the chance to work directly with John, Robin and Bernard each step of the way, which allows us to really benefit from their experience."
Sweet Peppers Deli Franchise Systems represents over 20 years in the food service industry, with six other successful restaurants among their partners. The popularity of three company-owned delis prompted the group to consider franchising. The restaurant's potential was confirmed by independent consultants who placed Sweet Peppers Deli in the fastest growing restaurant category in the country's fast casual.
With a price range that falls between fast food & traditional casual restaurants like Applebee's and Chili's, the cost for a fast-casual meal is very appealing to customers. Also, with more Americans eating out, consumers are looking for dining options that offer the convenience of fast food with some of the service aspects found in casual concepts. Fast-casual provides the best of both. Sweet Peppers Deli offers a blend of counter and table service. Diners order from menu chalkboards at the front counter, but receive full service from a wait staff once they are seated. The result is a casual dining experience at a faster pace.
The Peppers team begins working with a franchise owner 120 days before a projected opening date, and continue to work closely through the first month of operation. Training for store owners and managers includes a month-long stint at one of the company-owned delis. An on-site training team also helps new owners train employees and ensure a successful opening.
For the Sweet Peppers Deli Franchise Systems partners, the people factor is the most important. "We want to make sure that as we grow we still maintain that personal touch that a lot of chains lose as they expand," Fant says. "That's the part that makes Peppers, Peppers."
Potential Sweet Peppers Deli franchisees are required to pay a $25,000 franchise fee, and need about $200,000 to $300,000 of their own capital to get started. Location options range from $600,000 for a strip shopping center restaurant to approximately $1.5 million for a freestanding store.
Sweet Peppers Deli Opens First Franchise
February 23, 2004
Sweet Peppers Deli Franchise Systems, LLC announces the opening of its first franchise in Hattiesburg, Miss. The franchise was purchased in February, 2003 by Beth and Clark Callahan of Starkville, Miss., and opened in mid January.
Sweet Peppers Deli was created in 1997 by north Mississippi restaurateurs John, Bernard and Myrrl Bean and Robin Fant. Three successful company-owned delis in Columbus, Starkville and Tupelo, Miss. provided the prototypes for franchising the concept in other markets.
"We were very pleased with how our customers responded to the Sweet Peppers Deli menu and relaxed atmosphere," says Fant, who created Starkville dining favorite, Bulldog Deli, the inspiration for Sweet Peppers. "After talking with different restaurant consultants, we decided to take the next step and franchise. We are very proud of this company milestone, and couldn't be more pleased to be working with Beth and Clark."
The Callahan's have over 27 years of experience in the food service industry including food service sales, fast food, and catering. Clark Callahan met the Beans and Fant while working as a food service sales representative for Sweet Peppers Deli, as well as their other restaurants: Harveys in Columbus, Starkville and Tupelo, the Cotton District Grill in Starkville, and the Grill at Jackson Square in Columbus.
"My decision to buy a Sweet Peppers Deli franchise was based on my experience with them as honest, forthright people, and my knowledge of the concept's proven success," says Callahan.
After purchasing the franchise, the Callahan's moved to Hattiesburg in June, 2003 to begin the search for a restaurant location. They chose the site on Hardy Street in the Oak Grove community based on demographic and traffic pattern research, as well as it's proximity to the University of Southern Mississippi and Turtle Creek Mall, a major Hattiesburg shopping destination.
"We felt that a location close to the mall and USM would provide us with extra traffic from students and families as well," says Callahan. "One of the things that attracted us to Sweet Peppers Deli was that it offers really quality food at a bit of a faster pace than some of the casual dining options. Plus, it's priced so that it's very affordable for families."
Sweet Peppers Deli features a menu of salads, soups, signature sandwiches, panini (Italian pressed sandwiches), and wraps presented in a unique atmosphere including neon signs, glass garage doors, and outdoor eating areas.
Prior to the restaurant opening, the Callahan's and their management staff underwent extensive training with the Sweet Peppers Deli corporate office, including a month-long stint at one of the company-owned delis. In addition, they received several hundred pages of guidelines and store start-up checklists to aid in creating a successful restaurant. An experienced training team was provided to train new employees on-site and helped in the restaurant opening.
"We feel that training is the key to helping our new franchise owners be successful and to maintaining the commitment to quality and customer service that makes Peppers, Peppers," says Fant.
Sweet Peppers Deli Franchise Systems has also sold franchises in Memphis, Tenn., and Little Rock, Ark., with Memphis due to open this summer.
Northeast Mississippi Restauranteurs Announce Plans to Franchise
January 15, 2004
Sweet Peppers Deli Franchise Systems, LLC has announced plans to franchise the Sweet Peppers Deli restaurant concept. With two successful locations in Columbus and Tupelo, and a streamlined Sweet Peppers Express recently opened in the Tupelo Mall at Barnes Crossing, the company is eager to expand.
The Sweet Peppers Deli concept features a menu of salads, soups, signature sandwiches, panini (Italian pressed sandwiches), and wraps presented in a relaxed, family-oriented atmosphere. According to Paul Stewart, a Dallas-based franchise consultant working with the Peppers team, the concept's potential for franchising success lies partly in the infrastructure, restaurant expertise, and commitment to customer service already practiced by the company.
Sweet Peppers Deli Franchise Systems represents over 20 years of experience in the food service industry, with six other successful restaurants among its partners. John, Bernard, and Myrrl Bean have created Harveys restaurants in Columbus, Starkville and Tupelo, the Grill at Jackson Square in Columbus, and the Cotton District Grill in Starkville. Partner, Robin Fant created Starkville's Bulldog Deli, the prototype for Sweet Peppers Deli. Robert Fort, the remaining partner, has worked with the Bean family restaurants since 1985.
In the mid-1990s, both the Beans and Fant were looking independently to expand. They decided to pool their resources, and opened the first Sweet Peppers Deli in Columbus in 1997. After the successful opening of a second location in 2000, the partners began to recognize the concept's potential.
"We decided it was time to take the company to the next level," says managing partner John Bean. "We have been very pleased with how our customers have responded to the Sweet Peppers Deli concept, and felt it could be marketed to a national audience."
The restaurant's potential was confirmed by independent consultants who placed the deli concept in the fastest growing restaurant category in the country -- fast-casual. With a price range that hits between a $3 -$6 fast food meal and the $9 - $14 range of casual restaurants like Applebee's and Chili's, the cost for a fast-casual meal is very appealing. Also, with more and more Americans eating out, consumers are looking for dining options that offer the convenience of fast food with some of the service aspects found in casual concepts. Fast-casual provides the best of both.
"With Bulldog Deli, we were totally counter-service," says Fant. "With Peppers, we changed the concept to offer a blend of counter and table service. Customers order from the counter, but once they sit down, it's completely full-service. The result is a casual dining experience at a little bit of a faster pace."
Stewart says that another aspect of Peppers' appeal is that they have developed an atmosphere that makes eating food an enjoyable experience -- something that's very important in the fast-casual market. The restaurant's "signature" wood and glass garage doors, fun music, and colorful interiors contribute to a great experience for the customers.
Stewart, who has helped more than 250 emerging franchises in the past 30 years, has signed on to work with the Peppers team for the next three years. He has helped them in creating franchise documents and in establishing an organizational structure to provide quality control, training, and support to potential franchisees.
"We're committed to seeing our franchisees succeed," says Bean. "We are interested in finding long-term partners. So, we're taking the time to do it right on the front end to make sure we have the support services in place to make it work for everyone."
Potential franchisees are required to pay a $25,000 franchise fee, and need about $200,000 to $300,000 of their own capital to get started. Location options range from $600,000 for a strip shopping center restaurant to approximately $1.5 million for a freestanding store. The Peppers team will begin work with a franchise owner 120 days before a projected opening date, and continue working closely with them through the first month of operation. They will also provide various support services, training and quality control throughout the life of the restaurant.
For the Sweet Peppers Deli Franchise Systems partners, the people factor is still the most important. "We want to make sure that as we grow we still maintain that personal touch that a lot of chains lose when they expand," says Fant. "That's the part that makes Peppers, Peppers."
The company has already begun recruiting, and has potential franchise leads in Hattiesburg and Southaven, MS, Memphis, TN, Florence, AL, Houston, TX and in the Carolinas, Florida and Missouri.
